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Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
Blog

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time.…
Advancement Blog
Blog

What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z

As the “demographic cliff” nears, enrollment leaders are focused on meeting the needs of gen z students and finding the best ways to engage them.
Advancement Blog
Blog

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones,…
Advancement Blog
Blog

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program.
Advancement Blog
Blog

The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving…
Blog

Why you should invest in holistic talent reviews

Learn how focusing on talent reviews rather than performance evaluation can help direct managers to provide strategic, employee-focused feedback, helping to increase staff retention.
Blog

How strategic staffing can increase your ROI

When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn…
Blog

Overcome these two roadblocks to engage young alumni

Engaging young alumni is vital for the health of your institution and annual giving program. In this blog post, we’ll explore two key roadblocks that impact the engagement of young…
Advancement Blog
Blog

5 top priorities for advancement leaders in 2023

In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops. The…
Advancement Blog