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Blog

4 common mistakes graduate schools make in their corporate outreach strategy

Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the…
Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Blog

Want a 57% yield rate on MBA applicants? Look to your late pipeline

If you're looking to increase graduate program enrollment, don't overlook those who apply late. Our research shows that late-application students for graduate programs have higher yield rates and are of…
Adult Education Blog
Blog

The campaign strategy that helped one graduate program see a 4.6x increase in applicants

Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of…
Adult Education Blog
Blog

How Houston Baptist University tripled graduate student enrollment

Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with…
Adult Education Blog
Blog

3 things you need to know about the shifting adult learner market

When it comes to enrolling the "responsible" generation in continuing education programs, learn three higher ed marketing truths you need to know.
Adult Education Blog
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