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Tool

Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your current efforts.
Advancement Marketing Services
Tool

Assessing Your Current Annual Giving Program Engagement Strategies

Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards four key audiences.
Advancement Marketing Services
Insight Paper

5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs

Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Blog

Five ways to boost your advancement team’s morale during the holiday season

Even small gestures let your advancement staff know their dedication does not go unnoticed. Here are five ways to show appreciation this holiday season.
Advancement Blog
Partner Story

How Miami University Used Digital Marketing to Strengthen Their Annual Giving Program

Learn how EAB helped Miami University stay relevant on digital platforms ad grow their annual giving program.
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog
Tool

Navigating the Advancement Salary Landscape, Backed by EAB’s Data Analysis

EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance your institution's mission.
Advancement Advisory Services
Blog

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones,…
Advancement Blog
Blog

Your Guide to a Successful Year-End Annual Giving Campaign

As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. These campaigns hold immense potential within your…
Advancement Blog
Blog

Your Guide to a Successful Year-End Annual Giving Campaign

With virtually every mission-driven organization launching a year-end campaign, how do you stand out from the crowd? Keep reading to learn how to finish the calendar year on a high…
Advancement Blog