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Blog

Is TikTok worth the risk? Dos and don’ts for enrollment teams

Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s…
Enrollment Blog
Blog

3 lessons to inform your test-optional enrollment strategy in 2022

At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from…
Blog

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…
Blog

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation.…
Enrollment Blog
Blog

Best Practices for Virtual Events

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of…
Enrollment Blog
Blog

Increase your transfer student population

See strategies implemented at these top 10 transfer-friendly schools to help enhance your transfer process and increase your transfer student admissions.
Blog

Why enrollment leaders shouldn’t worry about Apple’s privacy changes (or Facebook’s response)

Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?
Blog

Improving student retention through need-based scholarships

Low-income and working students, who are more likely to be students of color and first-generation students, are less likely to have the ability to pay the tuition and fees required,…
Blog

Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog

“Test-optional” will always be challenging, and it’s not your fault

Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.
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