Serving and Recruiting Active Duty Military and Veterans within Distance Education

Topics: Online Student Support Services, Online Education, Academic Affairs, Veterans, Special Populations, Student Experience, Student Affairs

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Research Questions

  • How are institutions adapting academic offerings to better serve active duty military and veterans?
  • What marketing strategies are particularly successful for attracting veterans?
  • How do institutions stay abreast of developments regarding federal financial aid for veterans?


Growing distance education offerings continues to be a serious challenge at institutions of higher learning across North America. In particular, institutions must address the academic needs of adult learners while providing specialized services to various student subpopulations. This brief examines how seven mid-size public institutions attract and serve active duty military and veterans via distance education. While academics are an important part of serving this particular student subpopulation, Council research also considers the wide range of specialized student services that can create an attractive and welcoming atmosphere for veterans.     

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