Crowdfunding

Disruptive Innovations in University Fundraising, Volume 3

Topics: Fundraising, Advancement, Major Gifts and Campaign Strategy, Student and Young Alumni Fundraising, Donor and Prospect Relations, Advancement Organizational Structure

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Executive Summary

Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part three in a six-part series—will explore how nonprofits and higher education fundraisers use crowdfunding to acquire new donors.

Breakthrough Practices in Crowdfunding