Personal Fundraising Pages

Disruptive Innovations in University Fundraising, Volume 2

Topics: Social Media, Student Experience, Student Affairs, Advancement, Advancement Organizational Structure, Donor and Prospect Relations, Fundraising, Major Gifts and Campaign Strategy, Student and Young Alumni Fundraising

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Executive Summary

Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part two in a six-part series—will explore how nonprofits and higher education fundraisers use personal fundraising networks to connect with supporters.

Breakthrough Practices in Personal Fundraising Pages