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The evolution of alumni relations recently has been staggering, and advancement leaders have struggled to adapt. The impact of traditional engagement methods has diminished, just as the enrollment boom of the early 2000s has increased alumni populations. Donor counts are dropping, and unless the trend is reversed, advancement officials fear a lost generation of alumni.
As a result, advancement leaders are seeking new, innovative ways to engage alumni. This excerpt from our broader study, The Strategic Alumni Relations Enterprise, outlines a new path forward for facilitating high-impact alumni engagement, through digital programming and targeted volunteer opportunities.
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