Maximizing Prospects’ Mobile Experiences

Winning in a Multichannel World: Part III

Topics: Marketing and Branding, Online Education, Academic Affairs, Information Technology, Emerging Technologies, Instructional Technology, Customer Relationship Management

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About the Webconference

Mobile devices now account for over a quarter of total web browsing, with technology experts expecting mobile devices to account for 50% of web browsing by the end of 2014. Despite the popularity of mobile devices, only a handful of COE units maintain mobile-friendly websites, and even fewer maintain websites with prospect-friendly content.

This webconference highlights examples of best-in-class COE mobile websites, with an emphasis on functionalities that encourage prospects to inquire about a program or begin an application.

Presenter: Katherine Mangan

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