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Advancement Blog

How to personalize fundraising communications in the Amazon era

Donors have grown to expect a highly personalized "user experience" from the organizations they support—including colleges and universities. See the innovative strategies used by your peers to create customized, impactful messages.
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Our Top Advancement Resources

Infographic: Strategies for Alumni and Student Data Collection

Looking to build connections with future donors? View 157 ideas for ensuring students and alumni provide advancement staff with up-to-date contact and affinity information.

Design attractive and actionable advancement dashboards

Learn how to use dashboards to drive productivity among your fundraisers and demonstrate prudence to external audiences.

Infographic: Inside the mind of a Curious Chameleon

The selection of a top major gift officer (MGO) has never been of greater importance. But what qualities does a perfect MGO possess? And how can you identify an ideal MGO? Download our infographic to learn more.