Enrollment

Recent Posts

Why do students decline their dream schools?

Peter Farrell on March 23, 2017  |  Permalink

Topics: Enrollment Management, Admissions, Access, Recruitment

Why do students fail to attend their top-choice colleges?

In a word, money.

Royall & Company has confirmed what enrollment leaders have suspected since the Great Recession of 2008-10: Cost is the leading determinant in students’ college choice. It turns out, in fact, that concern about cost is the number one reason why students forgo their top-pick schools.

Continue reading:
Why do students decline their dream schools?

What Trump’s social microtargeting can teach enrollment leaders

Emily Bauer on March 22, 2017  |  Permalink

Topics: Recruitment, Enrollment Management, Marketing and Branding

Back in the early days of social media, my enrollment colleagues and I used to talk about how it reminded us of the rise of email in the 1990s. More recently, I’m realizing just how inadequate that analogy is to our current moment in history. We’ve not just been gifted a new channel to use; we’re in the midst of a far more radical shift in the way that people communicate— and how that activity can be measured, tracked, analyzed, and influenced.

Continue reading:
What Trump’s social microtargeting can teach enrollment leaders

New survey results: Political climate could jeopardize international student enrollments

Pam Kiecker Royall, Ph. D. on March 20, 2017  |  Permalink

Topics: International Student Recruitment, Globalization, Academic Affairs, Enrollment Management, Recruitment, Diversity and Multiculturalism, Student Experience, Student Affairs

The ongoing wrangling over the United States’ immigration policy has prompted hundreds of colleges and universities to issue public statements espousing the importance of international students on their campuses.

But new Royall & Company research suggests recruiting those international students has become more difficult: One-third of prospective international students are now less interested in studying abroad in the United States.

Continue reading:
New survey results: Political climate could jeopardize international student enrollments