Why do students fail to attend their top-choice colleges?
In a word, money.
Royall & Company has confirmed what enrollment leaders have suspected since the Great Recession of 2008-10: Cost is the leading determinant in students’ college choice. It turns out, in fact, that concern about cost is the number one reason why students forgo their top-pick schools.
Why do students decline their dream schools?
Back in the early days of social media, my enrollment colleagues and I used to talk about how it reminded us of the rise of email in the 1990s. More recently, I’m realizing just how inadequate that analogy is to our current moment in history. We’ve not just been gifted a new channel to use; we’re in the midst of a far more radical shift in the way that people communicate— and how that activity can be measured, tracked, analyzed, and influenced.
What Trump’s social microtargeting can teach enrollment leaders
The ongoing wrangling over the United States’ immigration policy has prompted hundreds of colleges and universities to issue public statements espousing the importance of international students on their campuses.
But new Royall & Company research suggests recruiting those international students has become more difficult: One-third of prospective international students are now less interested in studying abroad in the United States.
New survey results: Political climate could jeopardize international student enrollments