For a moment last fall, application rates heated up.
The 171 schools from our November FAFSA activity flash poll confirmed a substantial surge of applications submitted in concert with the new FAFSA timeline. Things looked good for entering class potential, both in raw numbers and in class makeup.
But, within just a few short weeks, many institutions found their application rates beginning to slow, due in part to students submitting fewer applications than in years past. Some institutions fell from positions of relative enrollment comfort to the alarming realization that they were short on applications.
Fall application surge cools off this winter
With the recent focus on the importance of transfer students, we count ourselves lucky to have a transfer student enrollment expert in our midst. Scott Booth, our senior director of Transfer Services, brings frontline experience on these issues from enrollment and marketing leadership roles at Franklin University in Columbus, Ohio, where he collaborated with Franklin’s 230-member Community College Alliance on innovative transfer programs.
Read our full conversation with Scott below about the importance and timeliness of transfer student recruitment, where he provides advice for enrollment leaders about how to reduce persistent gaps in first-time, full-time enrollment.
Tips for a transfer-friendly culture from a transfer enrollment expert
At Royall & Company, we love finding enrollment management strategies that work for our clients—but sometimes it's equally gratifying to find out what doesn't work. That's why we were excited to complete our latest Entering Class Survey, wherein we gathered data from a large cohort of Royall clients to assess the overall state of the market as well as the effectiveness of specific approaches and interventions.
How not to achieve the enrollment results you want