"Make your mark."
It’s a goal shared by most rising enrollment leaders—but most need a little help to do it.
I know because I was once an enrollment up-and-comer—20 years ago, when I was just starting my climb through the ranks of Northern Arizona University’s (NAU) Division of Enrollment Management and Student Affairs.
Over those decades, I learned a lot about how to build a strong enrollment program and professional career. And just as more experienced enrollment leaders mentored me then, I want to share with you some pointers to jump-start your critical job now:
6 tips for success for emerging enrollment managers
When I came to the Northern Arizona University Admissions Office in 2006, it wasn’t a happy place.
Enrollment had been steadily declining for a number of years, recruiting campaigns were antiquated, and our “enrollment funnel” was a cloud swirling out of our control.
How Northern Arizona University doubled its enrollment over the last decade
“Does having an exclamation point in an email's subject line send it to a spam filter instead of an inbox?”
"Are prospective students more likely to open an email with a scholarship offer in the subject line?"
In my role as an email deliverability strategy manager for EAB | Royall & Company, I get a lot of these questions.
The answers are not as simple as they used to be, reminding those of us in higher education enrollment offices that we need to cultivate a nuanced understanding of how our (often enthusiastic!) messages relate to our intended audience: prospective students and their families.
Reach students, not spam filters