Enrollment

Recent Posts

6 tips for success for emerging enrollment managers

Anika Olsen on January 17, 2017  |  Permalink

Topics: Enrollment Management, Leadership and Professional Development, Human Resources, Administration and Finance

"Make your mark."

It’s a goal shared by most rising enrollment leaders—but most need a little help to do it.

I know because I was once an enrollment up-and-comer—20 years ago, when I was just starting my climb through the ranks of Northern Arizona University’s (NAU) Division of Enrollment Management and Student Affairs.

Over those decades, I learned a lot about how to build a strong enrollment program and professional career. And just as more experienced enrollment leaders mentored me then, I want to share with you some pointers to jump-start your critical job now:

Continue reading:
6 tips for success for emerging enrollment managers

How Northern Arizona University doubled its enrollment over the last decade

Anika Olsen on January 12, 2017  |  Permalink

Topics: Enrollment Management, Admissions, Recruitment

When I came to the Northern Arizona University Admissions Office in 2006, it wasn’t a happy place.

Enrollment had been steadily declining for a number of years, recruiting campaigns were antiquated, and our “enrollment funnel” was a cloud swirling out of our control.

Continue reading:
How Northern Arizona University doubled its enrollment over the last decade

Reach students, not spam filters

Doug Henderson on January 5, 2017  |  Permalink

Topics: Recruitment, Enrollment Management

“Does having an exclamation point in an email's subject line send it to a spam filter instead of an inbox?”

"Are prospective students more likely to open an email with a scholarship offer in the subject line?"

In my role as an email deliverability strategy manager for EAB | Royall & Company, I get a lot of these questions.

The answers are not as simple as they used to be, reminding those of us in higher education enrollment offices that we need to cultivate a nuanced understanding of how our (often enthusiastic!) messages relate to our intended audience: prospective students and their families.

Continue reading:
Reach students, not spam filters