Everyone knows that communication isn't just about choosing the right words. Tone, timing and nonverbal cues all matter at least as much as verbal eloquence.
As poet William Carlos Williams famously wrote, "It is not what you say that matters but the manner in which you say it; there lies the secret of the ages."
Somehow, institutions—including colleges and universities—often forget what human beings intuitively know, and so too often they send messages without sufficient regard for the medium or the approach. But that raises a question: What, then, is the best way to get through to prospective students?
There's no single answer, but the research that EAB Enrollment Services (formerly Royall & Company) does through real-world testing of communication approaches and large-scale student surveys gives us some clues. We've posted some of our findings about student communication preferences before, and our Head of Research, Pam Kiecker Royall, perennially draws crowds when she shares the results of our latest surveys.
Keeping with this theme, that medium and approach matter, we put together a quick infographic summarizing the findings from our recent research into how a students like to hear from universities and colleges.
Click on the image above to download the PDF for an easier-to-read version.
And yes, the title of our infographic name-checks another cultural commentator, the late 1980s hair metal band Extreme, whose hit song More Than Words attuned a generation of teenagers to the importance of nonverbal communication.