More than three-quarters of 13-to-24-year olds report being "addicted" to their digital devices, according to a new survey from CivicScience.
The survey found that addiction to digital devices, including computers and smartphones, decreased with age:
- 76% of 13- to 24-year-olds said they were addicted to their devices;
- 66% of 25- to 34-year-olds said they were addicted to their devices;
- 58% of 35- to 54-year-olds said they were addicted to their devices; and
- 39% of those ages 55 or older said they were addicted to their devices.
According to eMarketer, the survey findings aren't too surprising, as ownership of smartphones among teenagers has soared within the past few years. The company estimates that this year, 84% of 12-to-17-year-olds will own and use a smartphone monthly.
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Meanwhile, a survey conducted earlier this year for Adestra by Flagship Research found that internet users from 14 to 34 years old are more likely to own smartphones and laptops than those between the ages of 56 and 67.
Millennial smartphone users also check their devices on a fairly regular basis, according to separate research from Coupofy. Among those between the ages of 18 and 30:
- 36% check their smartphones at least twice an hour;
- 25% check their smartphones once every 15 minutes;
- 20% check their smartphones more than 10 times per hour; and
- 19% check their smartphones a few times per day.
David Kirpatrick notes in Marketing Dive that the research suggests that those who are interested in communicating with younger generations should focus on digital channels (Kirkpatrick, Marketing Dive, 8/8; eMarketer, 8/5).
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