About Brittany

Brittany oversees program marketing strategy for EAB’s Adult Learner Recruitment, including creative direction, channel optimization, and audience segmentation. Brittany partners with clients to design the student journey both online and offline, maximizing marketing ROI throughout the enrollment funnel.

Prior to her current role, Brittany spent over a decade managing corporate marketing and client retention marketing for EAB. In this capacity, Brittany has played a leading role in the development of our digital-marketing strategy, lead-generation tactics, and sales acquisition competencies. Brittany holds a bachelor’s degree in Advertising and Public Relations from the Pennsylvania State University.

Brittany Murchison

Managing Director, Program Marketing

Blog Post
Apr 18 2019

The graduate marketing strategy that tripled leads

See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate. More Register

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