Carla Hickman serves as Managing Director with EAB. She leads EAB’s Enrollment Management Forum, COE Forum, and Market Research division. Carla’s research equips higher education leaders with the insights, data, and resources needed to elevate marketing, recruiting, and program development strategy in service of enrollment and revenue growth goals.
In addition to expertise in enrollment and professional, continuing, and online education, Carla’s research has spanned multiple academic and administrative areas including international education, student success, workforce development, and IT services.
In addition to her time at EAB, Carla served as a business analyst with the Postsecondary Success program at the Bill & Melinda Gates Foundation. In this role, Ms. Hickman supported Completion by Design, a signature investment in scaling student success and organizational excellence across community colleges.
Carla started her career in education as an elementary teacher in New York City and Washington, D.C. She holds an MBA from the Fuqua School of Business at Duke University in marketing strategy and social entrepreneurship. She also holds an MS for Teachers from Pace University and completed her undergraduate studies in political science at Colgate University.