About Dana

Dana Gresko joined Royall & Company in 2009 and currently serves as Manager of Analytics and Fundraising Strategy. In her time at Royall, she has contributed key research on alumni fundraising and helped establish Royall as an industry leader in fundraising analytics and strategy.

Before coming to Royall, Dana worked in direct response fundraising for cultural institutions in both New York City and Virginia, developing mail and digital solicitation programs that helped acquire and renew donors. Having managed migrations into new fundraising platforms, she is able to help Royall partners navigate the data complexity that comes along with any annual fund program.

Dana is a native of New York City and a graduate of the University of Michigan. She lives in the Richmond area with her husband and two young children.


Areas of Expertise

Enrollment Management, Admissions, Recruitment,

Dana Gresko

Manager, Analytics and Fundraising Strategy

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