About Fred

After a fun-filled 26 years as a chief enrollment officer, Fred joined Financial Aid Optimization in 2016 as a Principal. Drawing upon his successful years as a college and university vice president, Fred assists enrollment leaders in developing and implementing vibrant recruiting and admission operations as well as prudent financial aid awarding strategies to help clients achieve enrollment goals while enhancing net tuition revenue.

Fred was Vice President of Enrollment at Whittier College from 2011-2016. Prior to his appointment at Whittier, Fred was Dean of Enrollment and Vice President of Admission and Financial Aid at Whitworth University from 1990-2011. Earlier in his higher education administration career, Fred was Director of Student Academic Counseling at Indiana University-Purdue University at Fort Wayne and Director of Academic Advising for the School of Theology at Fuller Theological Seminary.

Fred earned a B.A. in Accounting from the University of South Florida. After a few years in the corporate world, he pursued graduate work completing both a M.Div. and a Th.M. at Fuller Theological Seminary in Pasadena, California. Doctoral work in higher education administration at UCLA’s Graduate School of Education in the late 1980’s significantly influenced Fred’s desire to pursue leadership roles on campus. Based on his experience with private/public, college/university, small/large, and liberal arts/professional institutions, Fred brings a breadth and depth of knowledge, insight, and passion to his role in working with campus leaders.

Birthplace/Hometown: Glen Ellyn, Illinois

Favorite Book: I’m hooked on detective and spy novels, but one of my favorite all-time books is "The River of Doubt: Theodore Roosevelt’s Darkest Journey" by Candice Millard

Favorite Quote: During my years at Whittier College, I came to greatly appreciate the prolific Quaker poet, John Greenleaf Whittier. My favorite line from Whittier is, “For all sad words of tongue and pen, the saddest are these, ‘It might have been.'"

Favorite Pastime: Road Cycling (I love hills – especially down hills)

What’s the best advice you’ve ever received: My dad’s words of prudence and encouragement, “Don’t get involved in anything you can’t handle”.

Areas of Expertise

Financial Aid, Enrollment Management,

Fred Pfursich


  • Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague