About Kathy

Kathy Dawley is an experienced higher education strategist, researcher, innovator, and thought leader who provides counsel to help achieve and sustain institutional enrollment goals during a time of challenge and change for educational institutions at all levels. She utilizes advanced analytics and decision support to inform institutional strategy and improve outcomes in enrollment and financial aid optimization. Kathy joined EAB's Financial Aid Optimization services in 2016.

Kathy served as President of Maguire Associates for 17 years, working with higher education boards, presidents, leadership councils, and departmental teams to plan and achieve their strategic and operational goals. She most recently served as Executive Vice President at FolderWave, where she helped to design and launch The Institute for Enrollment Management, an organization focused on advancing dialogue and informing practice among higher education practitioners who share a desire to adapt, learn, and respond to market changes in new and sophisticated ways.

Kathy earned a B.A. in Political Science at Regis College (MA), where she is actively involved in the College's capital campaign and recently completed an eight-year term as a member of the Board of Trustees. She is a trustee of Bellarmine University and a former member of International Leadership Council of the Monterey Institute of International Studies (a graduate school of Middlebury College).

Kathy is a new grandmother and is being reintroduced to the joys of playtime on a regular basis. Her golden retriever, Brie, is willing to become EAB Financial Aid Optimization's mascot if ever called to duty and has helped Kathy discover miles and miles of conservation trails where transcendentalists once roamed. Kathy is a passionate fan of women's college basketball and annually experiences March Madness for what it is on the court and for what it means in terms of the enrollment management cycle—all at the same time! Among the first in her family to attend college, Kathy spends a lot of time befriending and supporting first generation college students.

Favorite book/movie: Any book about the artist Picasso. My favorite is a series by John Richardson titled, A Life of Picasso. My second favorite is Picasso & Lump: A Dachshund’s Odyssey by David Douglas Duncan.

Favorite class/job in college: My favorite job in college was as a ticket agent for Grayline tours of Boston and Cambridge. It was a truly global experience for a relatively young person who had not traveled much herself yet, meeting visitors from all over the world who were curious about the landmarks and history of my hometown area.

What's the best advice you've ever gotten? The best advice I've ever received came from a dear friend who shared this Victor Hugo poem: "Be like the bird that, pausing for awhile on boughs too slight, feels them give way beneath her and yet sings, knowing she hath wings." I think about this message daily; courage helps me be a better friend and colleague.

Areas of Expertise

Yield, Admissions, Enrollment Management, Financial Aid,

Kathy Dawley

Managing Director, Client Success

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