As Royall’s Head of Research, Pam leads our efforts to survey prospective students, enrolled students and alumni, as well as parents, high school counselors, admission professionals and other key stakeholders. Her higher education experience includes 20+ years as a university faculty member and administrator.
Pam holds a Ph.D. in Business Administration from the University of Colorado at Boulder, an M.B.A. from Minnesota State University, Mankato and a B.A. from Carleton College. She currently serves as a Trustee of Carleton College and on the board of the Massey Cancer Center at Virginia Commonwealth University.
The customized research programs that Pam heads at Royall provide valuable information to guide strategic planning and decision making for our higher education clients – in both Admissions and Advancement.
A native of Minnesota, Pam enjoys boating and fishing. Pam and her husband, Bill Royall, are avid collectors of modern and contemporary art and active supporters of the arts community in Richmond.
Areas of Expertise