About Stacie

Stacie Toal has been applying her knowledge of enrollment management and statistics to create powerful and useful models that support Financial Aid Optimization's engagements since 2004. More recently, she stepped into the role of Principal so that she can work more closely with clients, helping them understand the strategies and statistics that will help them reach their goals. Stacie has also facilitated interactive communication workshops to help our analysts fine tune internal and external relationships.

Stacie has always worked in higher education, first in enrollment management at Bradley University, then as coordinator of institutional research at Thomas M. Cooley Law School in Lansing, Michigan, followed by numerous evaluation-related assignments in Student Affairs and Enrollment Management. In her time outside of work, Stacie enjoys canning, cooking, and reading. She also practices yoga and patience with her three young boys.

Stacie earned her bachelor’s degree from Bradley and has a master’s degree in organizational communication from Michigan State University. She also has a Ph.D. in Educational Policy and Administration - Evaluation Studies from the University of Minnesota.

Birthplace/Hometown: St. Louis, Missouri – but raised from 6 months on in a suburb of Milwaukee, Wisconsin.

First job: After college, I was an Admissions Counselor for my alma mater, Bradley University.

Favorite book/movie: American President always makes me smile, laugh, and tear up a little.

What have you learned about colleges that you didn’t expect? I didn’t expect to wish I had considered an all-female campus. The alumni data is compelling about the advantages of this type of education.

What skill do you have that you rarely get to use? There are never enough opportunities in the workplace to show off my hand stand and crow pose.

What’s the best thing about the people you work with? Smarts and humor.

What’s the best advice you’ve ever gotten? To remember you don’t know what you don’t know.

Areas of Expertise

Financial Aid, Enrollment Management, Yield, Admissions,

Stacie Toal


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