Students are applying to more colleges than ever before: What this means for your enrollment strategy
Is your college website AI-ready and built to drive enrollment?
Focus on email deliverability, not email delivery
How AI-powered ad filters are disrupting enrollment marketing campaigns
Latest Posts From This Blog
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What enrollment leaders can learn from Alabama’s statewide direct admissions program
Find out how Alabama’s Direct Admissions Initiative, powered by EAB’s Match, delivered $5.1B in scholarships and reshaped statewide college access.
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Is your yield rate okay?
Insights from a new analysis of admissions yield data for enrollment leaders.
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AI visibility is critical when competing for student enrollments
Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in AI-driven search.
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Demographics shape the enrollment landscape, but strategy determines success
Enrollment trends diverge from demographics nationwide; see which states outperform and what strategies help colleges thrive despite population shifts.
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The real demographic crisis isn’t national—it’s regional
For years, enrollment leaders have planned around the long-anticipated ‘demographic cliff’ of 2025, which is when we expect the number of 18-year-olds in the U.S. to peak. While that national curve looks unchanged, the regional data tell a different—and sometimes troubling—story.
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How AI-powered ad filters are disrupting enrollment marketing campaigns
Discover how to prevent AI ad filters from blocking your college campaigns with practical tips for smoother, more reliable enrollment marketing.
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Students are applying to more colleges than ever before: What this means for your enrollment strategy
Students applying to more schools ratchets up the competition. That means outsized application growth isn’t about chasing volume for its own sake, it’s about maintaining market share in a world where students keep adding more applications.
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15 tips for admissions counselors to make the most of fall travel
Follow 15 tips to help you focus less on travel logistics and more on connecting students in ways that matter.
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How to reach more students with awareness marketing and retargeting
Learn 4 proven steps to use awareness marketing and retargeting to reach more students, stand out in crowded markets, and grow enrollment.
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