International Student Recruitment and Marketing

Administration, Trends, and Techniques

Topics: International Students, Special Populations, Student Experience, Student Affairs, International Student Recruitment, Globalization, Academic Affairs

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Research Questions

  • What are the most effective strategies for international student recruitment and marketing?
  • Do institutions contract with external marketing and recruiting agents?
  • Which staff are most critical to ensure successful international student recruitment and marketing?


The presence of international students on campus increases cultural diversity and provides steady revenue for the institution. This brief explores the most effective strategies for recruiting international students at institutions without engineering programs. This brief also discusses the organizational structure of international student recruitment and marketing at these institutions.