Encouraging Faculty Participation in Student Recruitment

Topics: Enrollment Management, Faculty Workload, Faculty Affairs, Academic Affairs, Marketing and Branding

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.


To bolster recruitment efforts, admissions staff and academic affairs leaders engage faculty members in student recruitment initiatives. This report profiles strategies to involve faculty in recruitment efforts and promotional material development. This report also examines nonmonetary incentives for faculty participation in recruitment efforts.

Research Questions

  • What are faculty and academic affairs leaders’ responsibilities throughout the marketing and enrollment management process?
  • How do faculty and academic affairs leaders assist marketers in the development of marketing materials?
  • How do institutions encourage or require faculty and academic affairs leaders to contribute to enrollment management and marketing initiatives?