How sustainable is your online strategy?

Cost-effective strategies for enabling digital instruction at scale

By Alexa Silverman

Though online courses and programs might be tremendous opportunities for your institution, they are by no means guaranteed to succeed. Many things can go wrong along the way—from unsustainable incentive structures and vendor contracts to gaps in student services or poor student outcomes.

In order for your online strategy to be both sustainable and competitive in a crowded market, you must be able to meet new and unique challenges. You will have to consider not only your traditional student body, but also a parallel audience of distance learners with different needs and goals. These students might be mid-career professionals seeking the best way to obtain a certification, stay-at-home parents in need of self-paced courses to fit their busy schedules, or high school students three states away.

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