Online Course Prioritization Guide

10 Strategies for Promoting Enrollment Growth and Student Success

Topics: Program Prioritization, Academic Planning, Academic Affairs, Online Course Quality, Online Education, Course Scheduling, Academic Calendar, Capacity Planning, Student Retention and Success, Degree Progress, Online Strategies

Executive Summary

Institutions of all shapes and sizes are investing significant sums to expand their portfolio of online and hybrid courses without specific institutional priorities in mind, often resulting in a mix of arbitrary, sub-scale offerings. This creates an unsustainably expensive disconnect between the institution’s online portfolio (largely steered by unit-level interests and capacity) and its overarching interest in using technology to increase access, improve student success, and grow revenue.

This guide is designed to help institutional leaders prioritize scarce resources devoted to online and hybrid course development toward the most promising available opportunities. By targeting specific curricular "gaps," institutions can improve retention, reduce time-to-degree, regain or expand their share of currently enrolled student credit hours, or even attract new students to existing programs.

In the pages that follow, you'll find:

  • Five online or hybrid curricular strategies that improve student success and expand access
  • Five strategies that help to grow revenue through new enrollment

The strategies are organized in descending order by potential impact, with the largest opportunities for either success gains or enrollment revenue profiled first in each section.

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How to Use the Guide