Disruptive Innovations in University Fundraising: Part III

Donor-Centric Websites, Text Giving Alternatives, and Mobile Giving

Topics: Fundraising, Advancement, Student and Young Alumni Fundraising, Major Gifts and Campaign Strategy, Donor and Prospect Relations

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About the Webconference

Historically, colleges and universities have relied on phonathons and direct mail campaigns to solicit annual fund donations from alumni. As a result, higher education has been slow to embrace online giving, which grew by $300 million between 2011 and 2012.

This presentation reviews how to use donor-centric websites, text giving alternatives, and mobile-optimized giving pages, all of which are changing the fabric of online giving.

Presenter: Jeff Martin

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