Accelerating Donors Up the Giving Pyramid

Optimizing the Campaign Pipeline Part I

Topics: Major Gifts and Campaign Strategy, Advancement

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About the Presentation

Mid-level donors are incredibly loyal, yet many settle into unambitious giving patterns and fail to upgrade as quickly as they could. Their “donor inertia” imperils major-gift pipelines and keeps the best prospects from advancing toward high-value giving. This on-demand webconference explores upgrade strategies that move mid-level donors to higher tiers of giving and set the stage for major gift upgrades.