Surfacing Untapped Major Gift Capacity

Optimizing the Campaign Pipeline Part II

Topics: Major Gifts and Campaign Strategy, Advancement, Alumni Affairs, Donor and Prospect Relations, Student and Young Alumni Fundraising

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.

About the Presentation

Mid-level donors have a lot of “hidden capacity” for major and planned gifts that advancement leaders overlook. In many cases, an annual four- or five-figure gift is just the tip of the iceberg. Yet discovery initiatives are difficult to launch, since they strain staffing resources and distract major gift officers from the high-value work of direct fundraising. This on-demand webconference looks at institutions that have engaged current students, alumni volunteers, alumni relations professionals, and annual leadership giving officers in surfacing leads and qualifying prospects for major gift cultivation.