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Hardwiring High-Impact, Mid-Level Stewardship

Optimizing the Campaign Pipeline Part III

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About the Webconference

Stewardship for mid-level donors often falls far below expectations. Instead of impact-focused communications and access to senior leaders, mid-level stewardship revolves around honor rolls, society certificates, and tchotchkes. This traditional model of stewardship does little to inflect giving among mid-level donors, yet it remains prevalent across higher education. This presentation explores strategies for scaling meaningful stewardship by enhancing access to senior leaders and highlighting gift impact through low-cost digital channels.

Presenter: Tara Patel