Acquiring Top Parent Prospects Early

Reorienting Toward the Top Part I

Topics: Advancement, Donor and Prospect Relations, Fundraising, Major Gifts and Campaign Strategy

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About the Webconference

High-capacity parents are ideal donors: they are deeply attached to their child’s education and they often have a history of philanthropy. Yet instead of focusing on top parent prospects, institutions invest in mass engagement and solicitation tactics that result in low returns. This presentation explores strategies to qualify and solicit top parent donors early so that they are strongly positioned to make major gifts.

Presenter: Diana Barnes