Cultivating Top Parent Prospects and Securing Lead Gifts

Reorienting Toward the Top Part II

Topics: Advancement, Donor and Prospect Relations, Endowment Management, Fundraising, Major Gifts and Campaign Strategy

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About the Webconference

Major gift capacity from top parent donors goes untapped because fundraisers are ill-equipped and unprepared to cultivate parents. Instead of building upon previous gifts, many advancement officers allow parent giving to wane or disappear by the student’s senior year. This webconference explores strategies that empower frontline fundraisers to effectively cultivate parents and lead them toward major giving in their child's senior year.

Presenter: Diana Barnes