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On-Demand Webconference

Converting Almost-Givers

Winning Donor Mindshare in the Attention Economy: Part 2

About the Webconference

Low donor retention rates bedevil annual giving professionals’ efforts to boost donor counts. With nearly 1/3 of donors dropping off every year, advancement leaders struggle to make meaningful gains against their participation challenges. Best-practice institutions focus on alleviating the “pain points” that prevent almost-givers from donating consistently. By making it easy to give, annual giving staff can boost retention rates and fill the pipeline of future major gift donors.