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Scaling Personalized Cultivation

May 15 2018

Tuesday, May 15, 2018
2:00 PM ET - 2:30 PM ET

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About the Webconference

For most colleges and universities, the pool of high-potential prospects is larger than the development team can cover. While these hundreds or thousands of high-potential prospects sit in discovery or qualification, the advancement team does little to cultivate them outside of one-size-fits-all solicitations, stewardship touches, and engagement events.

This webconference will explore strategies for scaling personalized cultivation. It will touch on the role that advancement communications, alumni relations, and annual giving must play in developing the pipeline prior to the moment when major gift officers reach out for a visit.

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