To capture Millennial donors, ask for their time and their gifts

Of young alumni who volunteer, 82% say they plan to donate, too

Volunteering has always been a mechanism that nonprofits use to accomplish their missions and to engage current and potential donors in order to get that next gift. While many schools are focused on major gifts in the short-term, that focus is often at the expense of building an engaged donor pipeline, which risks efforts down the road. Today's failure to build a broad base of support among young donor segments probably doesn't sabotage tomorrow's campaign, but it will jeopardize the one after that.

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The New Rules of Engagement

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