3 steps to combat mid-level donor inertia

Topics: Advancement, Donor and Prospect Relations, Fundraising, Major Gifts and Campaign Strategy

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Katie Stratton

Katie Stratton Turcotte, Senior Consultant

Loyal annual giving donors are the lifeblood of not only a supply of unrestricted giving, but also the pipeline of major gift donors for the future. Yet, the status quo approach to renew this donor segment without placing an emphasis on upgrading their giving puts their long-term revenue potential at risk.