Professional development and career networking are two of the most prominent themes in alumni engagement programming today. And yet the workplace remains a largely untapped channel to cultivate donors and leaders.
In the last five years, progressive institutions have started to facilitate alumni engagement through the workplace. By creating corporate chapters—groups or clubs that host events (often social, service, mentorship, and professional development in nature) for alumni who work at the same company—alumni relations teams have found a model that cultivates donors, volunteers, and leaders, benefits multiple departments across campus, and supports wider institutional goals.
The key to success? Create a system where both the institution and the company benefit.
Want to learn more about alumni engagement?
Our New Rules of Engagement infographic outlines five strategies to build the next generation of alumni leaders and volunteers. Download the infographic.
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Alumni Leadership Volunteerism Resource Center