Advancement business as usual is no longer keeping pace with the needs of colleges and universities. As campaign goals grow and mega-gifts make the news, dollars raised for higher education fell flat in 2016. Furthermore, gifts from both alumni and non-alumni donors declined for the first time last year, and the number of nonprofits competing for philanthropy continues to rise. As a result, chief advancement officers are feeling pressure to increase revenue across the giving pyramid.
This year’s meeting “Building Sustainability Across the Giving Pyramid” will focus on how to innovate at all levels to meet today’s targets and build tomorrow’s pipeline.
Our insights will explore how to tap into the capacity that already exists in the middle of the pyramid, while reaching non-donor alumni with capacity who have not responded to past appeals and building a broader volunteer base. Meeting attendees will hear and take part in discussions on the following topics:
- How to beat the competition for principal gift prospects at the top of the giving pyramid while cultivating the next generation of top donors
- How to prioritize mid-level prospects and scale cultivation to increase major gift officer capacity, steward donors effectively, and upgrade individuals over time
- How advancement leaders can build diversity among leadership volunteers, board members, and advancement talent to represent diverse alumni bases
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