Today's major and principal gift donors think differently about their philanthropy and the organizations they choose to support. Acting more like investors, they are interested in substance and are strategic and thoughtful about their giving. To continue to secure investments, campus leadership and advancement teams must work to convince donors that higher education is a good investment for how they want to change the world.
The three areas of focus highlighted in this infographic outline what donor investors seek from higher education institutions:
- Compelling ideas
- Transformative impact
- Credible connections
Focusing on these areas will engage donors at the top of the giving pyramid now and into the future.
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The Donor Investor Imperative