Win Donor Mindshare in the Attention Economy

Donor Mindshare

Colleges and universities have struggled for years with declines in their donor pools. As the number of fundraising organizations grows and the pace of appeals ramp up, donors find themselves inundated with solicitations and less inclined to give back to their alma mater. Advancement leaders worry that contractions at the bottom of the giving pyramid spell long-term trouble for their major gift pipeline.

The smartest fundraising shops confront the donor mindshare challenge through a targeted, multipronged strategy. They triage their donor populations, identify the obstacles each one faces to giving back, and implement customized tactics to mitigate pitfalls.

Use this infographic to identify solutions to the most common advancement challenges when it comes to getting alumni to donate.

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Maximize major gifts from overlooked prospects

An overreliance on historical top donors could be squandering opportunities to increase your donation pool.

Our latest Advancement Forum insight outlines three strategies to expand your institution’s base of support and ensure major gift sustainability for years to come. Get your complimentary research.

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