The New Rules of Engagement

Five Strategies for Building the Next Generation of Alumni Leaders and Volunteers

The New Rules of Engagement

Today’s alumni want to go "all in" as donors and volunteers with the causes they care about. In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Mid-career alumni in their 30s and 40s are the greatest unrealized opportunity for colleges and universities: they are the largest alumni cohort, the least involved, and just a few years away from peak earning potential. Because their funds will follow where their time and talents flow, now is the ideal time to attract them as volunteers.

Make your alumni engagement efforts count by offering digital programming and targeted volunteer opportunities

Do you know what it takes to engage them? Use our five rules to engage your alumni and position them to become loyal donors that are poised to progress through your pipeline.

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Not a member of the Advancement Forum? Find out more about how we can help you engage the next generation of alumni leaders and donors. Learn more.

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The Strategic Alumni Relations Enterprise

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