Fundraising revenues have soared in recent years, powered by mega-gifts at the top of the giving pyramid. Yet a look behind the scenes reveals profound unsustainability.
Fewer donors contribute a greater share of total returns, and advancement struggles to build a pipeline of new major gift prospects.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. EAB's pipeline development research aims to help chief advancement officers and their teams do just that by looking at these three prospect groups:
- Assigned but overlooked prospects
- High-potential unassigned prospects
- Tomorrow’s prospects, too soon to assign
Use this infographic for strategies to build a pipeline of new major gift prospects.
Download the Infographic
Engage diverse alumni: A toolkit to expand your donor pool
In order to effectively engage and solicit an increasingly diverse alumni base, we put together this free toolkit to help you guide conversations with diverse alumni, establish successful giving circles, and more. Get your copy.
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Optimizing the Campaign Pipeline