As competition intensifies for corporate and foundation philanthropy, staff in corporate and foundation relations (CFR) need to partner with stakeholders across campus to provide innovative opportunities for corporate and foundation engagement. To encourage this collaboration, CFR performance metrics should reflect the importance of these internal partnerships and the unique ways that CFR prospects are approached.
Yet CFR staff are often assessed with metrics based on those used for major gift officers. These MGO metrics do not necessarily emphasize the timelines, activities, and strategies that lead to success with corporations and foundations.
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Corporate and Foundation Relations