Strategies for Alumni and Student Data Collection

Building Connections with Future Donors

Strategies for Alumni and Student Data Collection

As colleges and universities continue working to bolster alumni participation rates, the problem of how and where to solicit prospects persists. Institutions lacking accurate contact information and affinity data see their solicitation efforts fall flat and their fundraising revenues decline. This poster reviews 157 ideas for ensuring students and alumni provide advancement staff with up-to-date contact and affinity information.

Bonus resource: How to maximize major gifts from overlooked prospects

Strategies highlighted in this poster include:

  • Targeting preexisting networks
  • Capitalizing on high-impact moments
  • Incentivizing connectivity
  • Leveraging diverse communication channels

Download the infographic

Not a member of the Advancement Forum? Find out more about how we can help you can use alumni and student data to support your fundraising initiatives. Learn more.

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The New Rules of Engagement

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