Donor-Centric Websites

Disruptive Innovations in University Fundraising, Volume 4

Topics: Donor and Prospect Relations, Advancement, Advancement Organizational Structure, Alumni Affairs, Fundraising, Major Gifts and Campaign Strategy, Student and Young Alumni Fundraising

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Executive Summary

Since the early 2000s, annual fund effectiveness has declined precipitously. Donors respond less enthusiastically to the solicitations that have traditionally bolstered college and university fundraising revenues. As enrollments grow and solicitation effectiveness declines, the question of scale looms large over higher education advancement professionals.

Trends in solicitations and donations

The downward trend in solicitation effectiveness and the damage it has caused advancement operations stem largely from generational shifts. Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part four in a six-part series—will explore how nonprofits and higher education fundraisers use donor-centric websites to drive giving.

Breakthrough Practices in Donor-Centric Websites