Mobile-Optimized Giving

Disruptive Innovations in University Fundraising, Volume 6

Topics: Student and Young Alumni Fundraising, Advancement, Advancement Organizational Structure, Alumni Affairs, Donor and Prospect Relations, Endowment Management, Fundraising, Major Gifts and Campaign Strategy

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.

Executive Summary

Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part six in a six-part series—will explore how nonprofits and higher education fundraisers use mobile optimization to attract on-the-go donors.

Breakthrough Practices in Mobile-Optimized Giving