Social Media Fundraising

Disruptive Innovations in University Fundraising, Volume 1

Topics: Student Affairs, Student Experience, Social Media, Advancement, Advancement Organizational Structure, Fundraising, Student and Young Alumni Fundraising

This is a preview of restricted content.

  • If you are an EAB member, please log in.
  • If you are logged in and still see this message, the content is outside your membership portfolio, and we invite you to learn more by contacting us.
  • If you are not an EAB member and wish to learn more, please contact us.

Executive Summary

Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part one in a six-part series—will explore how nonprofits and higher education fundraisers use social media fundraising to expand their donor pools.

Understanding the Current State