Text Giving Alternatives

Disruptive Innovations in University Fundraising, Volume 5

Topics: Donor and Prospect Relations, Advancement, Fundraising, Major Gifts and Campaign Strategy, Student and Young Alumni Fundraising, Alumni Affairs, Advancement Organizational Structure

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Executive Summary

Younger donors find inspiration not in direct mail outreach or phonathon calls, but rather in innovative fundraising strategies that utilize high-tech communication channels. Colleges and universities lag behind other organizations in adopting these new solicitation techniques.

This report—part five in a six-part series—will explore how nonprofits and higher education fundraisers use text to give and other mobile technologies to increase participation.

  • Discover the other innovations changing fundraising

    Read the complete study series to find out how social media fundraising, personal fundraising pages, crowdfunding, donor-centric websites, and mobile-optimized giving pages are changing the way universities raise funds.

Breakthrough Practices in Text Giving Alternatives