Advancement leaders must work harder than ever before to win donor mindshare. The proliferation of nonprofits in North America and the accelerating pace of solicitations have created a frenetic fundraising environment for colleges and universities. New digital fundraising platforms further complicate their work.
With so much noise drowning out their appeals, advancement leaders find themselves competing in an attention economy for which they are ill-equipped. Their annual giving offices work harder every single year, only to see declining participation returns.
This study examines three key strategies for fundraising success in the attention economy. It explores how to sustain momentum from enthusiastic almost-givers, inspire action from interested non-donors and lapsed donors, and make in-roads with skeptical alumni.
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Win Donor Mindshare in the Attention Economy