Optimizing the Campaign Pipeline

Toolkit Resources

Topics: Advancement, Donor and Prospect Relations, Fundraising, Major Gifts and Campaign Strategy

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About the Toolkit

Despite the emphasis in today's giving climate on major gifts, institutions cannot afford to neglect their mid-level donors. Failing to cultivate and advance pipeline donors risks undermining not only immediate returns from high-affinity donors, but long-term major gift prospects as well.

This toolkit—a supplement to our related study—will help optimize your campaign pipeline by accelerating donors up the giving pyramid and surfacing untapped major gift potential.

The toolkit contains guides, templates, audits, and more to supplement your advancement goals. Select from the options below to learn more about each tool.