Donor Activation Center

Engaging the next generation of supporters

Use this toolkit to improve donor engagement and participation.

Colleges and universities face a participation crisis. Donor counts have declined for years, and advancement leaders have had little success reversing the downturn. Tried-and-true fundraising methods increasingly fall flat because donors today are constantly bombarded by appeals for their time, attention, and dollars. The number of nonprofits has tripled in the past 30 years, and by some accounts the average internet user sees over 1,300 digital ads every single day.

EAB’s Donor Activation Center provides resources to make gains against the long-term drop in donors. We aim to help you tap into donors’ passions and surpass the threshold at which they feel motivated to give. This toolkit is part of our study Winning Donor Mindshare.

The tools below, including planning guides, audits, templates, and other resources, help you implement best practices for activating donors and winning mindshare. Use the table to explore one of the three topic areas.

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Winning Donor Mindshare in the Attention Economy

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